Masali for
camel active

Fashion

The Brand

camel active and its community just love being outdoors, discovering nature and experiencing adventures together. The outdoor casual wear brand stands for freedom and openness and is curious, authentic, and grounded in the truest sense.
camel active serves all those who like to be active outdoors and value a high level of comfort in outdoor inspired, casual looks. The durable, high-quality leisurewear is the perfect companion for outdoor activities in the mountains, on the beach or in the city park.

The Task

Tell stories about the great outdoors and camel active as the companion to equip men and women alike to spend quality time outside. The brand is famous for its combinable, functional, trans-seasonal and long-lasting pieces.
Bring an add-on for the consumer by giving practical solutions, e.g. repair or washing solutions.

The Approach

PR strategy & implementation for lifestyle and trade press relations in the GAS markets. We also took great care of the Belgian and Dutch PR for quite a number of years.
Launch PR for the camel active womenswear since the market take-up
Influencer relations to support the Freedom Van road show campaign
Social Media x LinkedIn
VIP Relations & 1st row seating for camel active fashion show, January 2020
PR events incl. press & influencer days and press incentives
Tradeshow event support