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Storytelling Professionals

Masali for
camel active

The Brand
  • camel active and its community just love being outdoors, discovering nature and experiencing adventures together. The outdoor casual wear brand stands for freedom and openness and is curious, authentic, and grounded in the truest sense.
  • camel active serves all those who like to be active outdoors and value a high level of comfort in outdoor inspired, casual looks. The durable, high-quality leisurewear is the perfect companion for outdoor activities in the mountains, on the beach or in the city park.
The Task
  • Tell stories about the great outdoors and camel active as the companion to equip men and women alike to spend quality time outside. The brand is famous for its combinable, functional, trans-seasonal and long-lasting pieces.
  • Bring an add-on for the consumer by giving practical solutions, e.g. repair or washing solutions.
The Approach
  • PR strategy & implementation for lifestyle and trade press relations in the GAS markets. We also took great care of the Belgian and Dutch PR for quite a number of years.
  • Launch PR for the camel active womenswear since the market take-up
  • Influencer relations to support the Freedom Van road show campaign
  • Social Media x LinkedIn
  • VIP Relations & 1st row seating for camel active fashion show, January 2020
  • PR events incl. press & influencer days and press incentives
  • Tradeshow event support
Spring/Summer 2024 Campaign

Fashion Show

Our Work

  • Trade & Lifestyle PR Media Office GAS/
    Belgium & the Netherlands
  • Product Launch camel active Womenswear
  • Influencer Relations x Launch Freedom Van Roadshow
  • Press Trips/ e.g. to Sylt
  • Fashion Show Support: VIP Relations & Press Relations
  • Tradeshow Event Organisation of Bread & butter, Panorama
  • Corporate Social Media: Development of LinkedIn channel
Freedom Van Roadshow
We believe in storytelling + that creativity and partnership go hand in hand.
Masali for aiya – the tea
Storytelling Lies in our DNA.