The Brand
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Heinrich & Partner is a collective of tax and finance enthusiasts based in Hamburg. Founded by their tech- and digital-savvy senior partner, the tax consultancy today strives on the work for clients from the on-shore/off-shore wind energy, creative start-up scene and classic corporations. -
What is unique about them, is the mix & match of theory and practice: One of the partners also works as a renowned professor of corporate tax law at a private university. Currently, he and his students are particularly interested in the application of artificial intelligence (AI).
The Task
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Develop an employer brand and storytelling for the tax consultancy Heinrich & Partner.
The Approach
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We set up the LinkedIn corporate social structure and created four different meta-storylines to craft the weekly posts – captions and artwork included. Next to the ongoing community management, Masali supported the relaunch of the website.
Our Work
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Develop an employer brand and storytelling for the tax consultancy Heinrich & Partner
