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Storytelling Professionals

Masali for Lacueor

Beauty & Health
The Brand
  • Lacueor is a brand to fall in love with and meet your higher self. Enabling everyone to vibrate on an elevated level and transform the skin from the quantum realm.
  • All vegan, organic and made in Germany.
  • Emerging from the Swiss premium natural cosmetics brand Namari Skin, Lacueor (pronounced: La-cü-or) takes the already demanding beauty concept to a new and unparalleled level. This luxury care is more than cosmetics: It is a touch on the highest level with a balsamic effect through premium quality raw materials. All products are obtained in loving craftsmanship.
The Task
  • Brand Launch & Brand Positioning: Our aim is to position Lacueor as the warm-hearted trailblazer among cosmetic brands, generating buzz and increasing awareness on the topic of Quantum Cosmetics.
  • Positioning of the founder and creative mind behind the brand.
The Approach
  • Development and roll-out of numerous B2C measures online & offline to be recognized in a saturated market:
  • PR strategy & implementation:
  • We focus our efforts on targeting high-class publications, influential media outlets, opinion leader and content creators that match the philosophy of Lacueor.
  • Telling the unique founders story & interview arrangements
  • PR events incl. press & influencer days and press incentives
  • Development & implementation of beauty event formats

Our Work

  • Lacueor Media Office Germany
  • Launch PR
  • Lifestyle Press Relations
  • Press & Opinion Leader Endorsements
  • Press Events
We believe in storytelling + that creativity and partnership go hand in hand.
Masali for Heinrich & Partner
Storytelling Lies in our DNA.