Masali for Lacueor

Beauty & Health

The Brand

Lacueor is a brand to fall in love with and meet your higher self. Enabling everyone to vibrate on an elevated level and transform the skin from the quantum realm.
All vegan, organic and made in Germany.
Emerging from the Swiss premium natural cosmetics brand Namari Skin, Lacueor (pronounced: La-cü-or) takes the already demanding beauty concept to a new and unparalleled level. This luxury care is more than cosmetics: It is a touch on the highest level with a balsamic effect through premium quality raw materials. All products are obtained in loving craftsmanship.

The Task

Brand Launch & Brand Positioning: Our aim is to position Lacueor as the warm-hearted trailblazer among cosmetic brands, generating buzz and increasing awareness on the topic of Quantum Cosmetics.
Positioning of the founder and creative mind behind the brand.

The Approach

Development and roll-out of numerous B2C measures online & offline to be recognized in a saturated market:

PR strategy & implementation:
We focus our efforts on targeting high-class publications, influential media outlets, opinion leader and content creators that match the philosophy of Lacueor.
Telling the unique founders story & interview arrangements
PR events incl. press & influencer days and press incentives
Development & implementation of beauty event formats