Welcome to Masali – a platform for curiosity, meaningful stories and co-created brand communication. My name is Stephanie, and I first came into contact with storytelling as a marketing tool in 2004 when I interned at HUGO BOSS, Inc. in New York. There I met a dear friend who worked in the footwear design studios at Nike at the time. He told me about this fantastic old-new technique called storytelling. All the designers and communication experts participating in storytelling workshops were just going crazy about it.
I listened carefully. It sparked a deeply rooted interest because I was very much into dramaturgy, acting and the works of Lee Strasberg back at the time. So much so that I wanted to work in the theatre and film industry myself – telling stories. At that time, I had already gained my first experience in marketing. The repetitive, uniform processes and frequently superficial messages didn’t pick me up, whereas brands with compelling stories and stringent communication kept me enthralled. I saw firsthand what communication can achieve and change.
My friend’s anecdote about storytelling workshops at Nike marked a turning point in my professional career. From that moment on, I embarked on a journey to combine my passion for stage and story arcs with that for brand communication. Since then, I have dedicated my professional interest to authentic and relevant narratives. For almost 20 years, this “ancient-new” principle of human communication has been with me and has never let me down. And it’s certainly never bored me, either!
When I had the opportunity to start my own company in late 2011, I put “storytelling professionals” to the forefront – and it’s been our tagline ever since. Paying tribute to the changing times and mindsets, we added »co-created communication« to reflect our belief in the importance of working closely together – with our clients & our curious and dedicated network. After all, the best stories are created together.
To stay on top of the game, we verify the significance of all brand narratives and measurements via data-driven trend insights before telling them to your communities.
Let’s see what story the future holds for us. Although one thing is clear – we write it together. So feel free to reach out to me.
Yours, Stephanie Speckmann