Masali for Lloyd

Shoes & Accessories

The Brand

In German-speaking Europe, LLOYD is the market leader in the premium shoe segment. Ever since its establishment in 1888, the name has been synonymous with impeccable quality in shoemaking.
A love of detail, a tireless aspiration to evolve further, and the implementation of the latest innovations in the footwear industry have positioned the brand as a pioneer in identifying and meeting the expectations of today’s consumers.

The Task

Reach new audiences for international premium shoe brand LLOYD through influencer relations in Germany and Austria & find the right faces for the brand. The requirement is to cooperate with content creators with a solid affinity for fashion and lifestyle – with a great sense for visually appealing content. Build a strong network with re-occurring faces on LLOYDs social media presences.
Support the brand transformation by communicating the premium brand positioning “Modern classics with a twist”.

The Approach

Host small-scale influencer events in different regions of Germany & cooperate with selected influencers on special shoe topics & build a pool of brand ambassadors. E.g. during Oktoberfest in München, Christmas Dinner, Jubilee Party or a Power Breakfast with inspirational talks.
Product seeding and content cooperation
PR events incl. press & influencer days
On-top: Lifestyle Press Relations / Trade Press Relations