Masali for Heinrich & Partner Corporate The Brand Heinrich & Partner is a collective of tax and finance enthusiasts based in Hamburg. Founded by their tech- and digital-savvy senior partner, the tax consultancy today strives on the work for clients from the on-shore/off-shore wind energy, creative start-up scene and classic corporations. What is unique about them, is the mix & match of theory and practice: One of the partners also works as a renowned professor of corporate tax law at a private university. Currently, he and his students...

Masali for Aiya – The Tea Food & Beverages The Brand Over 130-year-old family-owned Matcha and Green Tea brand from Japan. The brand stands out because of its premium quality. aiya – The Tea only produces natural, organic, and high quality matcha based on their strong values and high ethics. They are also committed to fighting against fake matcha in the market. The Task Develop a PR strategy for the German market, focusing solely on high-class publications and thus helping aiya – The Tea become the talk of the town among...

Masali for Lacueor Beauty & Health The Brand Lacueor is a brand to fall in love with and meet your higher self. Enabling everyone to vibrate on an elevated level and transform the skin from the quantum realm. All vegan, organic and made in Germany. Emerging from the Swiss premium natural cosmetics brand Namari Skin, Lacueor (pronounced: La-cü-or) takes the already demanding beauty concept to a new and unparalleled level. This luxury care is more than cosmetics: It is a touch on the highest level with a balsamic effect...

Masali for Mazda Automotive & Design The Brand Everything starts with an idea. At Mazda, this idea was very far removed from what the brand is today. On 30 January 1920, in the middle of Hiroshima, where the company is still headquartered, everything started with a cork substitute business. There Jujiro Matsuda, a Japanese businessman, founded the Tōkō Cork Kōgyō K.K. and refined native plants into the cork as a sealing material. Soon, however, demand failed to materialize, and the company switched to building machinery. From 1930, motorbikes were produced. In 1931 the company...

Masali Press days Pop-Up Showroom The Brand Various brands coming from the fashion, shoes & ac-cessories, beauty & health, automotive, food & bever-age segment. The Task Create buzz and storytelling opportunities for our clients and to regularly see & meet our network of stylists, freelancers, journalists, and influencers. The Approach Biannually, we host pop-up showroom days in Hamburg and in Munich, creating an atmosphere of inspiration, peace and coming together. Our showroom in Berlin is open 365 days a...

Masali for Yargici Interior The Brand Yargici is a retail, wholesale and online brand for women’s fashion and lifestyle products. For over 40 years, the brand has established itself as one of the most important clothing retailers in the Turkish market. Over 50 company-owned shops are located in the most popular neighbourhoods in Turkey and Cyprus. Yargici presents an essential look and relaxed silhouettes mixed with inspiring details. Since 2015, home and garden furniture products and accessories have been offered under the Yargici Homeworks...

Masali for camel active Fashion The Brand camel active and its community just love being outdoors, discovering nature and experiencing adventures together. The outdoor casual wear brand stands for freedom and openness and is curious, authentic, and grounded in the truest sense. camel active serves all those who like to be active outdoors and value a high level of comfort in outdoor inspired, casual looks. The durable, high-quality leisurewear is the perfect companion for outdoor activities in the mountains, on the beach or in the city park. ...

Masali for Lloyd Shoes & Accessories The Brand In German-speaking Europe, LLOYD is the market leader in the premium shoe segment. Ever since its establishment in 1888, the name has been synonymous with impeccable quality in shoemaking. A love of detail, a tireless aspiration to evolve further, and the implementation of the latest innovations in the footwear industry have positioned the brand as a pioneer in identifying and meeting the expectations of today’s consumers. The Task Reach new audiences for international...